2017

Childcare Centres and Earning a Client-Parent’s Trust

Parents are meticulous when it comes to their kids and their upbringing. They only want the best for their children, after all. As a childcare centre operator, there are things that could be done to make a good impression on parents and earn their trust in the process.

At Early Learning Management, we know what parents look for in a childcare provider. Common themes emerge across all projects and here are some things people look for in a childcare centre.

A Great Staff

Arguably the most important aspect of any childcare centre, a team of reliable individuals is the best draw for parents looking for a place to entrust their little bundles of joy for the day. So, let parents know that trained and qualified people are members of your team. Any additional related training or accolades of your employees will go a long way in reassuring parents their children will be safe.

Curious parents will also want to talk to your staff and try to fish out what your staff thinks about their job. While it is not necessary to prepare staff for interviews, make sure that they have an answer to questions like, ‘How did you come up with the curriculum?’ and ‘How could childcare here impact my child’s development?’

Keep Parents Happy

A common conversation topic among parents are where they send their children off to for the day. Keep this in mind when dealing with parents. Positive opinions from clients are beneficial to your business. After all, for many childcare centres, a healthy percentage of the business comes by through word of mouth.

An Expert Grasp of the Role of Childcare

It is important that childcare centres and their staff know about the role they play in childhood development. Therefore, it is key for the centre to design its rules and regulations, curriculums and activities in line with its own goals.

Childcare is a complicated sector in Australia. With demand on the rise and centres mushrooming across the region, earning a parent’s trust is vital. With over 28 years of involvement in the industry, Early Learning Management continues to help business optimise their childcare operations and plan their growth as a business and a provider of crucial services for Australian families.

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